30+ Years · Healthcare · AI · Digital Health
When Revenue Needs
to Move, Companies
Call Win.
Revenue growth and operational leadership for healthcare and digital health companies — from early-stage startups to established organizations that need a new trajectory.
Two Decades of Growth.
One Proven Approach.
Healthcare Revenue Growth
GPO and IDN strategy, sales team restructuring, new technology positioning, distribution channel development, and turning underperforming organizations into award winners.
Medical Devices · Capital Equipment · Healthcare Services
AI & Digital Health Implementation
AI agent deployment, workflow automation, digital health platform strategy, and building AI-powered operations — built from real experience running a digital health startup, not theory.
Digital Health · Health Tech · AI Operations
Operational Leadership & Turnaround
Interim executive leadership, organizational turnarounds, scaling from startup to growth stage, M&A integration, and go-to-market rebuilds for companies at inflection points.
Turnaround · Scaling · Interim Leadership
In Their Words
“Win was a critical leader at MASS Medical. He helped us grow tremendously. Win is decisive and action biased — the infusion of energy we needed for our organization. He transformed our company.”
“Win is an excellent mentor and strategic thinker. Working with him at two different organizations, he gained credibility from executive leadership and field sales personnel with his ability to analyze data, determine new strategies, and design sales tactics to grow the business.”
“Win is an awesome leader, builder, and expert in the healthcare industry. As Senior Vice President of Sales, he led our company to numerous years of YOY revenue growth.”
“I had the pleasure to work under Win during his tenure as Senior Vice President of Sales at MASS Medical. I witnessed his sense of leadership and visionary spirit in the way he ran the organization.”
The Growth Hike Guy®
Built in Healthcare. Operating at the Edge of What's Next.
Win Hansen has spent 30+ years growing healthcare companies — from the field to the boardroom. He has led national GPO contract teams managing $380M in contracted revenue, rebuilt districts from last to first, and closed the largest deals in the history of multiple companies.
Most recently, Win founded Sleep Fitter and invented Rairflow® — building a digital health startup from concept through AI-powered operations, clinical instrument development, and clinic market entry. That experience puts him in a category most healthcare consultants can't claim: he has done the work himself, at every level.
He is currently accepting a limited number of consulting engagements.
“25 consecutive years hitting revenue plan.”
Not a claim. A track record.
Ready to grow?
Win responds personally to every inquiry — usually within 24 hours.
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